Tailoring advertisements from the Dumfries and Galloway Standard.
Large numbers of people had already begun to practice the strictest economy in clothing.

The Dumfries and Galloway Standard received cards from 513 persons in response the request for readers who were in favour of prohibition to send a postcard stating the fact. The cards came from all parts of Dumfries and Galloway, from several other districts in Scotland, and from as far afield London. The call was for a comprehensive movement to deal with the serious effects of the drink traffic which embarrassed the heroic work of soldiers the field.

The newspaper felt it was quite evident that large numbers of people had already begun to practice the strictest economy in clothing but it was difficult to account for the fact that, although so many of their regular customers had enlisted and did not require civilian clothing, the number of gent’s suits sold by Messrs Redmaynes, through their early spring offer, is largely in excess of last year. perhaps the explanation was that the suits were most astonishing value.

Another writer questioned why so many people were happy and apparently healthy enough when the weather was cool and bracing, but when the warm, humid days of summer come round they are irritable and depressed, and altogether lacking in energy and vitality. This turned out to be an attempt to sell "Mother Seigel's Syrup" to make a difference in physical condition and enjoyment of life.

Men and wearing seemed to be wearing their clothes a little longer, by making two suits do instead of three and, in the case of ladies, making one hat do instead of three. People could economise in the matter of food because there was a good deal waste in the household but there was also a great opportunity of saving in the matter of clothing if people would be content to brush up old clothes, and wear them as long as they could, even if they were a bit shabby.

The house famine in Dumfries was really acute. Proof of this was the advert for a house to be rented at £l7. Shortly after the appearance of the Standard the house was let by telephone. The owner received numerous other inquiries by telegram and telephone, and 56 letters ware received from would-be tenants.

The churches drew attention to the effect they felt that the war was having on the spiritual life of the people, and the special local circumstances that were arising from the influx of population caused by war industries.

© Alistair McEwen